Google Search Console, Google Analytics, and Google Tag Manager

Google Search Console, Google Analytics, and Google Tag Manager

Let’s get started about  Google Search Console, Google Analytics, and Google Tag Manager and their setup, use cases, integration across platforms, and third-party tool incorporation. The course is divided into six modules, each designed to equip you with practical skills to leverage these tools for SEO, analytics, and marketing optimization.

Module 1: Introduction to the Tools

 What is Google Search Console (GSC)?

Google Search Console (GSC) is a free tool provided by Google to help website owners, developers, and SEO professionals monitor and optimize their site’s presence in Google Search results. GSC provides insights into how Google crawls, indexes, and ranks your website, enabling you to identify and fix issues that affect search performance.

Definition & Purpose

• Definition: GSC is a web-based platform that offers tools and reports to track website performance in Google Search, diagnose technical issues, and optimize content for better visibility.
• Purpose:
  • Monitor search performance metrics (clicks, impressions, click-through rate, and average position).
  • Submit sitemaps to ensure Google crawls all relevant pages.
  • Identify and resolve indexing, crawl, and usability issues.
  • Gain insights into user search queries and optimize content accordingly.

Use in SEO & Indexing

• SEO Optimization: GSC helps identify high-performing keywords, optimize content for search intent, and track Core Web Vitals for user experience.
• Indexing Management: Submit URLs for indexing, request re-crawls, or remove outdated content from Google’s index.
• Technical SEO: Detect issues like broken links, mobile usability errors, or server errors affecting crawlability.

How GSC Communicates with Google Search

• GSC acts as a bridge between your website and Google’s search engine. It provides:
  • Crawl Data: Insights into how Googlebot crawls your site, including errors encountered.
  • Indexing Feedback: Reports on which pages are indexed and any issues preventing indexing.
  • Search Query Insights: Data on queries driving traffic, enabling keyword optimization.

 What is Google Analytics (GA4)?

Google Analytics 4 (GA4) is Google’s latest analytics platform, designed to track user interactions across websites and apps using an event-driven model. Unlike its predecessor, Universal Analytics, GA4 focuses on user engagement, cross-platform tracking, and predictive insights.

GA4 Overview & How It Works

• Overview: GA4 uses a flexible, event-based data model to track user actions (e.g., page views, clicks, or custom events) across devices and platforms.
• How It Works:
  • Tracks events automatically (e.g., page views, scrolls) and allows custom event configuration.
  • Uses a unique Measurement ID for websites and apps.
  • Integrates with Google’s ecosystem (e.g., GSC, Google Ads) for holistic insights.

Differences: Universal Analytics vs GA4

• Universal Analytics:
  • Session-based tracking focused on pageviews and sessions.
  • Limited cross-device tracking.
  • Relied heavily on manual event setup.
• GA4:
  • Event-driven model with automatic tracking of common interactions.
  • Enhanced cross-device and cross-platform tracking.
  • Machine learning for predictive metrics (e.g., churn probability).
  • No reliance on cookies for future-proofing.

Event-Driven Model in GA4

• Every user interaction (e.g., clicks, form submissions, video plays) is an event.
• Events consist of:
  • Event Name: Describes the action (e.g., button_click).
  • Parameters: Additional data (e.g., button text, page URL).
• GA4 automatically tracks events like page_view, scroll, and file_download, with options to create custom events via GTM.

What is Google Tag Manager (GTM)?

Google Tag Manager (GTM) is a tag management system that allows users to deploy and manage tracking codes (tags) without modifying website code. It simplifies the process of adding analytics, marketing, and third-party scripts.

Purpose: Tag Deployment Without Code Changes

• GTM enables non-developers to add and update tags (e.g., GA4, Facebook Pixel) via a user-friendly interface.
• Reduces dependency on developers for routine tracking updates.
• Ensures faster deployment of marketing campaigns.

Tags, Triggers, Variables

• Tags: Code snippets (e.g., GA4 tracking code, LinkedIn Insight Tag) that fire on specific events.
• Triggers: Conditions that determine when a tag fires (e.g., page load, button click, form submission).
• Variables: Dynamic values (e.g., page URL, user ID) used in tags and triggers for customization.

Benefits for Marketers and Developers

• Marketers: Deploy tracking for campaigns without coding knowledge.
• Developers: Reduce workload by delegating tag management to marketing teams.
• Scalability: Manage multiple tags across large websites or apps efficiently.

Setup & Connection (Platform Specific)

 A.    WordPress (With & Without Plugin)

WordPress is one of the most popular platforms for websites, and integrating GSC, GA4, and GTM is straightforward with or without plugins.

Connecting GSC via HTML Tag / DNS

• HTML Tag Method:
  1. In GSC, select your property and choose “HTML Tag” verification.
  2. Copy the meta tag (e.g., <meta name=”google-site-verification” content=”YOUR_CODE”>).
  3. Without Plugin: Add to header.php in your WordPress theme (Appearance > Theme Editor).
  4. With Plugin: Use “Insert Headers and Footers” plugin to paste the tag in the <head> section.
• DNS Method:
  1. Choose “DNS Record” in GSC verification.
  2. Add a TXT record to your domain’s DNS settings via your domain provider (e.g., GoDaddy, Namecheap).
  3. Verify ownership in GSC after DNS propagation (may take up to 48 hours).

Connecting GA via Site Kit or Manually

• Using Site Kit by Google:
  1. Install and activate the Site Kit plugin from the WordPress repository.
  2. Follow the setup wizard to connect your Google account and select your GA4 property.
  3. Site Kit automatically adds the GA4 tracking code to all pages.
• Manually:
  1. In GA4, copy the Measurement ID (e.g., G-XXXXXXXXXX).
  2. Add the GA4 script to header.php or use a plugin like “Insert Headers and Footers”:

3. <!– Google tag (gtag.js) –>
4. <script async src=”https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX”></script>
5. <script>
6. dataLayer = window.dataLayer || [];
7. function gtag(){dataLayer.push(arguments);}
8. gtag(‘js’, new Date());
9. gtag(‘config’, ‘G-XXXXXXXXXX’);

• </script>

• 1. Verify tracking in GA4’s Realtime report.

Connecting GTM via Plugin

• Using Insert Headers and Footers:
  1. In GTM, publish your container and copy the GTM code (two parts: <head> and <body>).
  2. Install the plugin, then paste the <head> code in the plugin’s “Scripts in Header” section and the <body> code in “Scripts in Body.”
• Using Site Kit:
  1. Site Kit supports GTM integration. Connect your GTM account during setup.
  2. Verify tag firing using GTM’s Preview Mode.

1. Node.js / Express

Node.js/Express applications require manual script insertion for GSC, GA4, and GTM, as they lack a built-in CMS interface.

Manual Insertion of GA and GTM Scripts in HTML

• GA4 Script:
  1. In your index.html or EJS template, add the GA4 script in the <head>:

2. <script async src=”https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX”></script>
3. <script>
4. dataLayer = window.dataLayer || [];
5. function gtag(){dataLayer.push(arguments);}
6. gtag(‘js’, new Date());
7. gtag(‘config’, ‘G-XXXXXXXXXX’);
8. </script>

• 1. For dynamic routes, ensure the script loads on all pages by including it in a base template.
• GTM Script:
  1. Add the GTM <head> and <body> scripts to your base template:

2. <!– Google Tag Manager –>
3. <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
4. new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],
5. j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=
6. ‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);
7. })(window,document,’script’,’dataLayer’,’GTM-XXXXXXX’);</script>
8. <!– End Google Tag Manager –>
9. <!– Google Tag Manager (noscript) –>

• <noscript><iframe src=”https://www.googletagmanager.com/ns.html?id=GTM-XXXXXXX”
• height=”0″ width=”0″ style=”display:none;visibility:visible”></iframe></noscript>
• <!– End Google Tag Manager (noscript) –>

Middleware Logic for Dynamic Pages

• Use Express middleware to inject GA4/GTM tracking dynamically:

• use((req, res, next) => {
• locals.gtmId = process.env.GTM_ID; // Store GTM ID in environment
• next();
• });

• In your EJS template:

• <script async src=”https://www.googletagmanager.com/gtm.js?id=<%= gtmId %>”></script>

Using helmet to Manage Tags Securely

• Install helmet to secure HTTP headers:

• npm install helmet

• Configure helmet to allow GA4/GTM scripts:

• const helmet = require(‘helmet’);
• use(helmet.contentSecurityPolicy({
• directives: {
• defaultSrc: [“‘self'”],
• scriptSrc: [“‘self'”, “https://www.googletagmanager.com”],
• },
• }));

1. Laravel

Laravel’s Blade templating system simplifies GSC, GA4, and GTM integration.

Adding GSC, GA, and GTM in blade Templates

• GSC Verification:
  1. Add the GSC meta tag to resources/views/layouts/app.blade.php:

2. <meta name=”google-site-verification” content=”YOUR_CODE”>

• GA4 Script:
  1. Add the GA4 script to the <head> of app.blade.php:

2. <script async src=”https://www.googletagmanager.com/gtag/js?id={{ env(‘GA4_ID’) }}”></script>
3. <script>
4. dataLayer = window.dataLayer || [];
5. function gtag(){dataLayer.push(arguments);}
6. gtag(‘js’, new Date());
7. gtag(‘config’, ‘{{ env(‘GA4_ID’) }}’);
8. </script>

• GTM Script:
  1. Add GTM scripts to <head> and <body> in app.blade.php:

2. <!– Google Tag Manager –>
3. <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
4. new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],
5. j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=
6. ‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);
7. })(window,document,’script’,’dataLayer’,'{{ env(‘GTM_ID’) }}’);</script>
8. <!– End Google Tag Manager –>
9. <body>
10. <!– Google Tag Manager (noscript) –>
11. <noscript><iframe src=”https://www.googletagmanager.com/ns.html?id={{ env(‘GTM_ID’) }}”
12. height=”0″ width=”0″ style=”display:none;visibility:visible”></iframe></noscript>
13. <!– End Google Tag Manager (noscript) –>

Using Environment Variables for IDs

• Store IDs in .env:

• GA4_ID=G-XXXXXXXXXX
• GTM_ID=GTM-XXXXXXX
• GSC_VERIFICATION=YOUR_CODE

Middleware Approach for GA/GTM on SPAs

• Create middleware to inject tracking IDs dynamically:

• namespace App\Http\Middleware;
• use Closure;
• class InjectTracking {
• public function handle($request, Closure $next) {
• view()->share(‘ga4_id’, env(‘GA4_ID’));
• view()->share(‘gtm_id’, env(‘GTM_ID’));
• return $next($request);
• }
• }

• Register in app/Http/Kernel.php:

• protected $middleware = [
• \App\Http\Middleware\InjectTracking::class,
• ];

1. SPA (React, Vue, Angular)

Single Page Applications (SPAs) require special handling for GA4 and GTM due to dynamic routing.

Installing GTM with NPM

• Install react-gtm-module for React:

• npm install react-gtm-module

• Initialize GTM in index.js:

• import TagManager from ‘react-gtm-module’;
• const tagManagerArgs = {
• gtmId: ‘GTM-XXXXXXX’
• };
• initialize(tagManagerArgs);

Route Change Detection for GA4 Event Firing

• For React Router:

• import { useEffect } from ‘react’;
• import { useLocation } from ‘react-router-dom’;
• const TrackPageViews = () => {
• const location = useLocation();
• useEffect(() => {
• gtag(‘config’, ‘G-XXXXXXXXXX’, {
• page_path: location.pathname,
• });
• }, [location]);
• return null;
• };

Delayed Tag Loading for Performance

• Use dynamic imports to load GTM/GA4 scripts after the initial render:

• useEffect(() => {
• const loadGTM = async () => {
• const { default: TagManager } = await import(‘react-gtm-module’);
• initialize({ gtmId: ‘GTM-XXXXXXX’ });
• };
• loadGTM();
• }, []);

1. Django

Django’s template system makes it easy to integrate GSC, GA4, and GTM.

Template Integration (base.html)

• In templates/base.html:

• <head>
• <!– GSC Verification –>
• <meta name=”google-site-verification” content=”{{ GSC_VERIFICATION }}”>
• <!– GA4 –>
• <script async src=”https://www.googletagmanager.com/gtag/js?id={{ GA4_ID }}”></script>
• <script>
• dataLayer = window.dataLayer || [];
• function gtag(){dataLayer.push(arguments);}
• gtag(‘js’, new Date());
• gtag(‘config’, ‘{{ GA4_ID }}’);
• </script>
• <!– GTM –>
• <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
• new Date().getTime(),event:’gtm.js’});var f=d.getElementsByTagName(s)[0],
• j=d.createElement(s),dl=l!=’dataLayer’?’&l=’+l:”;j.async=true;j.src=
• ‘https://www.googletagmanager.com/gtm.js?id=’+i+dl;f.parentNode.insertBefore(j,f);
• })(window,document,’script’,’dataLayer’,'{{ GTM_ID }}’);</script>
• </head>
• <body>
• <!– GTM Noscript –>
• <noscript><iframe src=”https://www.googletagmanager.com/ns.html?id={{ GTM_ID }}”
• height=”0″ width=”0″ style=”display:none;visibility:visible”></iframe></noscript>
• </body>

Secure Settings for Environments

• Store IDs in settings.py:

• GA4_ID = os.getenv(‘GA4_ID’, ‘G-XXXXXXXXXX’)
• GTM_ID = os.getenv(‘GTM_ID’, ‘GTM-XXXXXXX’)
• GSC_VERIFICATION = os.getenv(‘GSC_VERIFICATION’, ‘YOUR_CODE’)

• Pass to templates via context processors:

• def tracking_ids(request):
• return {
• ‘GA4_ID’: settings.GA4_ID,
• ‘GTM_ID’: settings.GTM_ID,
• ‘GSC_VERIFICATION’: settings.GSC_VERIFICATION,
• }

1. Prebuilt CMS (Wix, Squarespace, Shopify, Webflow)

Prebuilt CMS platforms simplify integration through settings panels.

GSC: Verify Through Domain Provider or Meta Tag

• Meta Tag:
  1. Copy the GSC meta tag.
  2. Paste in the CMS’s SEO settings (e.g., Wix: SEO > Advanced SEO > Custom Meta Tags).
• DNS Verification:
  1. Add a TXT record via your domain provider.
  2. Verify in GSC.

GA: Add Tracking ID via Settings

• In the CMS admin panel (e.g., Shopify: Online Store > Preferences), paste the GA4 Measurement ID.

GTM: Paste GTM Container in Advanced Settings

• In the CMS’s custom code section (e.g., Webflow: Project Settings > Custom Code), add GTM <head> and <body> scripts.

Module 3: In-Depth Use Cases & Benefits 

 Google Search Console

Core Uses

1. Performance Monitoring:
   • Track clicks, impressions, CTR, and average position for queries and pages.
   • Example: Identify high-impression, low-CTR queries to optimize meta descriptions.
2. Sitemap Submission:
   • Submit sitemap.xml to ensure Google crawls all pages.
   • Example: Use /sitemap.xml for WordPress or generate dynamically in Laravel.
3. URL Inspection:
   • Check indexing status, crawl errors, or mobile usability for specific URLs.
   • Example: Inspect a page to confirm it’s mobile-friendly.
4. Indexing / De-indexing:
   • Request indexing for new pages or remove outdated content.
   • Example: Use the “Request Indexing” tool for a newly published blog post.
5. Page Experience Insights:
   • Monitor Core Web Vitals (LCP, FID, CLS) for user experience.
   • Example: Optimize images to improve LCP scores.
6. Mobile Usability:
   • Identify mobile-specific issues (e.g., text too small, clickable elements too close).
7. Core Web Vitals:
   • Analyze loading performance, interactivity, and visual stability.
   • Example: Reduce CLS by reserving space for ads.
8. Manual Actions & Security Issues:
   • Address penalties or security threats (e.g., hacked content).
9. Coverage & Crawl Errors:
   • Fix 404s, 500s, or redirect errors.
   • Example: Redirect broken URLs using .htaccess or CMS settings.
10. Disavow Toxic Backlinks:
    • Upload a disavow file to reject harmful backlinks.

 Decision-Making

• Content Optimization: Use query data to create content targeting high-impression keywords.
• Technical Fixes: Resolve crawl errors to improve indexability.
• Content Planning: Identify trending queries to guide content strategy.

Google Analytics (GA4)

Core Uses

1. Event-based Tracking:
   • Track interactions like button clicks or form submissions.
   • Example: Set up a form_submit event for lead capture forms.
2. Audience Insights:
   • Analyze demographics, interests, and behavior.
   • Example: Target ads to users aged 25–34 interested in tech.
3. Behavior Flow:
   • Visualize user navigation paths.
   • Example: Identify drop-off points in a checkout funnel.
4. Conversion Tracking:
   • Measure goals (e.g., purchases, sign-ups).
   • Example: Track e-commerce purchases with purchase events.
5. Engagement Rate & Bounce Rate:
   • Assess user interaction quality.
6. Real-time Monitoring:
   • Track live user activity.
   • Example: Monitor campaign performance during a product launch.
7. Custom Dimensions & Metrics:
   • Track unique data points (e.g., user roles).
8. User Lifetime Value:
   • Estimate long-term user value.
9. Source/Medium Analysis:
   • Identify traffic sources (e.g., organic, paid, referral).
10. Acquisition vs Retention:
    • Compare new vs returning users.
11. Funnel Analysis:
    • Track multi-step user journeys (e.g., sign-up to purchase).
12. Geo & Device Segmentation:
    • Analyze performance by location or device.
13. Scroll Depth Tracking:
    • Measure how far users scroll on a page.
14. Custom Events with GTM:
    • Create custom events (e.g., video_play) via GTM.
15. GA4 + BigQuery:
    • Export raw data for advanced analysis.

Decision-Making

• Marketing Refinement: Adjust campaigns based on source/medium performance.
• Content Strategy: Promote high-performing pages.
• Retargeting: Segment audiences for personalized ads.

 Google Tag Manager (GTM)

 Core Concepts

1. Tags:
   • Examples: GA4, LinkedIn Insight, Facebook Pixel.
   • Purpose: Execute tracking or marketing scripts.
2. Triggers:
   • Examples: Page load, click, form submission, scroll depth.
   • Purpose: Control when tags fire.
3. Variables:
   • Examples: Page URL, button text, custom JavaScript.
   • Purpose: Dynamically customize tags and triggers.

Use Cases

• LinkedIn Insights on /services:
  • Create a tag for the LinkedIn Insight script.
  • Set a trigger to fire only on /services (Page URL equals /services).
• Form Abandonment Tracking:
  • Use a form_submission trigger with a condition to detect incomplete submissions.
• Microsoft Clarity for Logged-in Users:
  • Use a custom JavaScript variable to check user login status.
  • Fire Clarity tag only when the variable is true.
• Dynamic Event Tracking:
  • Track events across pages (e.g., add_to_cart on e-commerce sites).

GTM-based Integration of 3rd Party Tools

GTM simplifies the deployment of third-party tags, reducing code changes and improving flexibility.

 Tools to Integrate via GTM

1. Google Search Console (Verification Tag):
   • Create a custom HTML tag with the GSC meta tag.
   • Set a trigger for “All Pages” to ensure verification.
2. Google Analytics 4 (Event/Config Tags):
   • Create a GA4 Configuration tag with your Measurement ID.
   • Add event tags (e.g., form_submit, scroll) with appropriate triggers.
3. Microsoft Clarity:
   • Add Clarity’s script as a custom HTML tag.
   • Use a trigger to fire on specific pages or user actions.
4. Bing Webmaster:
   • Add Bing’s verification meta tag via GTM.
   • Use an “All Pages” trigger.
5. LinkedIn Insight Tag:
   • Create a tag with LinkedIn’s script.
   • Fire on specific pages (e.g., /careers).
6. Facebook Pixel / Meta Pixel:
   • Add the Pixel script and configure events (e.g., PageView, Purchase).
   • Use triggers for page loads or button clicks.
7. Twitter Pixel:
   • Deploy Twitter’s tracking code via GTM.
   • Track events like ViewContent or AddToCart.
8. Hotjar:
   • Add Hotjar’s script for heatmaps and session recordings.
   • Restrict to specific pages for performance.
9. Pinterest Tag:
   • Deploy Pinterest’s tracking code for ad campaigns.
   • Track events like Checkout or AddToCart.
10. CRM or Lead Management Tags (e.g., Hubspot):
    • Add Hubspot’s tracking script via GTM.
    • Track form submissions or lead captures.

Testing, Debugging & Validation (1,500 words)

Ensuring tags and tracking work correctly is critical for reliable data.

Testing Tools

1. Google Tag Assistant:
   • Browser extension to verify GA4 and GTM tag firing.
   • Example: Check if the GA4 page_view event fires on page load.
2. GTM Preview Mode:
   • Enable Preview Mode in GTM to see which tags fire and why.
   • Example: Debug a form_submit tag not firing due to an incorrect trigger.
3. Google Analytics Realtime:
   • Monitor live events in GA4’s Realtime report.
   • Example: Submit a form and confirm the event appears in GA4.
4. Search Console URL Inspection:
   • Check if a URL is indexed and view crawl details.
   • Example: Inspect a page to diagnose indexing issues.
5. Chrome DevTools:
   • Use the Network tab to confirm tag scripts load correctly.
   • Example: Search for gtag.js or gtm.js in network requests.
6. Schema Validator / Rich Results Test:
   • Validate structured data for enhanced search results.
   • Example: Test JSON-LD for product pages.

Marketing Plan Alignment (1,500 words)

Integrating GSC, GA4, and GTM creates a powerful framework for SEO and marketing.

 Use GSC + GA4 + GTM to:

1. Track Campaign ROI:
   • Use GA4 to measure conversions from campaigns tagged via GTM.
   • Example: Track utm_source=facebook conversions.
2. Map Keywords → Pages:
   • Use GSC to identify top queries and optimize corresponding pages.
   • Example: Optimize a blog post for a high-impression query.
3. SEO Audit → Content Gaps:
   • Use GSC to find underperforming pages and GA4 to analyze user engagement.
   • Example: Rewrite low-CTR meta descriptions.
4. Build Conversion Funnels:
   • Use GA4 to create funnels (e.g., landing page → form → thank you page).
   • Example: Optimize a checkout funnel to reduce drop-offs.
5. Analyze Marketing Attribution:
   • Use GA4’s attribution models to understand channel contributions.
   • Example: Compare organic vs paid traffic conversions.
6. Segment Visitors by Behavior:
   • Use GA4 to segment users (e.g., high scrollers vs low scrollers).
   • Example: Retarget users who viewed pricing pages.
7. Evaluate Multi-Device Performance:
   • Use GA4’s device segmentation to optimize mobile vs desktop experiences.

 

Final Project Ideas (For Practical Class)

1. Build a Marketing Dashboard

• Objective: Create a dashboard in Google Data Studio (Looker Studio) using GSC and GA4 data.
• Steps:
  1. Connect GSC and GA4 to Data Studio.
  2. Create visuals for clicks, impressions, CTR, and conversions.
  3. Add filters for date ranges and devices.
• Outcome: A dashboard showing campaign performance and SEO metrics.

2. Create a Tag Container in GTM

• Objective: Build a GTM container with 5 tags and 3 triggers.
• Steps:
  1. Add GA4 Configuration tag.
  2. Add tags for Facebook Pixel, LinkedIn Insight, Hotjar, and Microsoft Clarity.
  3. Create triggers: “All Pages,” “Form Submission,” and “Scroll Depth 50%.”
• Outcome: A functional GTM container tracking multiple events.

3. Full Audit Report Using GSC

• Objective: Conduct an SEO audit using GSC data.
• Steps:
  1. Analyze coverage errors, mobile usability issues, and Core Web Vitals.
  2. Generate a report with recommendations.
• Outcome: A detailed audit report with actionable fixes.

4. Configure GA4 to Track Form Submissions

• Objective: Set up form submission tracking via GTM and GA4.
• Steps:
  1. Create a GTM trigger for form submissions.
  2. Add a GA4 event tag for form_submit.
  3. Verify in GA4’s Realtime report.
• Outcome: Accurate tracking of form submissions.

5. Set Up Microsoft Clarity and Segment Heatmaps

• Objective: Deploy Clarity via GTM and segment heatmaps.
• Steps:
  1. Add Clarity’s script as a GTM tag.
  2. Create triggers for specific user segments (e.g., logged-in users).
  3. Analyze heatmaps in Clarity.
• Outcome: Segmented heatmaps for user behavior analysis.